CCAP actively promotes the contact center industry here and abroad by:  

• joining trade missions
• attending conferences
• developing industry standards and practices
• organizing events aimed at building solidarity among one another

CCAP has been successful in promoting the Philippines as the country-of-choice for contact center services, having participated in numerous international call center and business process outsourcing conferences and trade shows. It has also been at the forefront in develop professional standards and practices through regular membership meetings. Its flagship event, the CCAP Annual Call Center Conference & Expo, has drawn thousands of participants every year. In addition, CCAP organizes various learning and networking events for startup call centers and call center professionals. It also works actively with various stakeholders, such as the government, academe, and vendors to further the industry’s contribution to the national economy and strengthen its market position worldwide.